Strategic Plan

Our Vision

Canoe Kayak BC unites all paddling disciplines.

Our Values

Canoe Kayak BC will:

  • champion FAIR PLAY
  • be INCLUSIVE in programming and leadership
  • embrace INNOVATIVE solutions
  • demonstrate INTEGRITY in all aspects of the organization
  • be SUPPORTIVE of member clubs and participants

Our Mission

The mission of Canoe Kayak BC is to encourage and promote personal growth and success for members through participation and performance in paddle sports.

CKBC's Strategic plan ran out during the COVID-19 Pandemic. Until further notice we have put in place our COVID-19 Continuity Plan as an interim Strategic Plan to get us through COVID-19.

The Canoe Kayak BC Strategic Plan for 2016 through 2020 builds on the successes of the previous planning period and works to better support and deliver programming and services for all members. Canoe Kayak BC will increase participation programs, improve engagement with all paddling disciplines and provide exemplary support for our performance athletes. Our coaches and officials are key elements of the organization and will continue to contribute significantly to the experience enjoyed by all athletes and volunteers. Our member clubs are our foundation and we will endeavour to deliver quality services.

The Canoe Kayak BC 2016-2020 Strategic Plan challenges us to better embrace our whole paddling community as we move to achieve our new Vision.

Areas of emphasis and primary goals:

  • Participation: including Club Development, Fundamentals, Learn to Train and Active for Live
    • Our goal is to increase membership by 2,000 by 2020
  • Preparation and Performance: including Training to Train, Train to Compete, Competitions, Athlete Services, High Performance Coaching, Partnerships, Facilities & Equipment
    • We will have a progressive increase in success and recognition at national and international levels
  • Technical Development: including recruitment, certification and professional development for coaches and officials
    • We will have full and complete implementation of National Coaching Certification Program and the National Officials Program delivery
  • Organizational Management: including Business Operations and Marketing & Communications
    • Our goal is to achieve 75% membership satisfaction by 2020